I came across an interesting idea today - currently at concept stage - for the proposed ‘Audi Spectacle’ campaign. The idea is to suspend four life size Audi’s inside the silver rings that create the Audi logo from iconic bridges and juxtaposed by other famous landmarks such as Sydney Harbour.
The installation builds on Audi’s aim; to avoid merely blending in with the ordinary. They achieve this by making their presence known against iconic landmarks and in doing so exuding the brand's confidence. As an innovative company, it seems apt that they create a concept for a new breed of ‘billboard’.
The launch will feature at night with an event created around the installation unveiling which will include a live symphony orchestra (also suspended) and fireworks.
This unusual idea of the campaign is not to create media attention by the actual displays of the cars, but rather the anticipated build up leading to the event and the journey of creation and installation. Before the launch goes ahead the company want to see what people think about the idea. It is surely worthy of discussion; a refreshing idea that will certainly grab attention.
No comments:
Post a Comment